A Brief History of Environmental Movements Assignment

A Brief History of Environmental Movements - Assignment Example Climate change was experienced way back during colonial period. Destructive human activities practiced long ago, has continued to the contemporary times. People nowadays continue to practice Deforestation, poor fishing methods, water pollution and has lead to adverse climate change. There is shortage of food, reduction in aquatic and wild life species as well as depletion of soil formation. It has however come to be felt throughout the world by its effects and that is why environmental movements are continuously formed worldwide to address the situation. Women environmental heroes and die hards like Amrita Devi who formed a strong revolution to protect the trees. She was just a woman with an unbelievable passion and courage that not even many men could possess. She fought through pain and blood just to protect the trees which they believed was sacred. The group encircled the trees and was killed in huge numbers one after the other before the government intervened. After the brutality, three hundred and sixty two lives were lost inclusive of the matriarch. This was a phenomenon effort to protect the environment. Industrial revolution was a major transition of events which brought about the modern agriculture farming, infrastructure, technology, modern heath care, commerce and civilization. This revolution however came with a lot of demerits. Some of the problems included water and land pollution from the steamship, slavery, nuclear radiation as well as pollution of the air due to the smoke. Industrialization is the mother of modernization across the world. It brought about machinery, chemicals like pesticides as well as insecticides. These chemicals have greatly affected human and animal life through the food chain. Numerous heath complications have been brought about by the consumption of chemically processed foods. Climate change is a major issue throughout the globe. It is caused by

Psychological Factors of Bilingualism

Psychological Factors of Bilingualism Table of Contents (Jump to) Introduction Psychological factors of bilingualism – Cognitive, Executive and Perception Based Challenges towards adopting bilingual learning in UAE and Recommendations Conclusion References Introduction Bilingualism is primarily concerned with use of twin languages in a country. This paper discusses the use of English and Arabic languages in UAE and how it related to the individual identity and psychology of people in UAE. This paper analyses the impact of bilingual habits and identity of an individual and the psychological adjustments that a person must make to a-fit himself or herself in a bicultural environment. In an environment where individuals have to adjust to more than one cultures and deal in more than one language, it has a very positive implication on the psychology of an individual leading to benefits such as multiple group loyalties, bilingual competence learning to impressive personalities and beneficial outcomes at work or career places through better mingling (Appel, 1987). Psychological factors of bilingualism – Cognitive, Executive and Perception Based In a study conducted by Worall, children of age groups between four-six and six-nine were studied have monolingual and bilingual backgrounds of learning for their choices of phonetic and semantic words. It was observed during the study that the children, who had a bilingual approach, had a better understanding of semantic words in comparison to children who had a single language approach. The children with bilingual background reached at a semantic language learning advantage at least 2-3 years early than then singular language counterparts. This clearly states that bilingualism enhances language developmental aspects in an individual’s personality. It has also been established by Ellen and Hatuka in their study that the individuals who have a bilingual approach have a better thinking pattern and can think and work on more than one direction than the people who speak and understand only one language. So, the people in UAE who can understand and think in both languages, English and Arabic have a stronger chance of excelling as individuals in their own fields rather than people who can speak only Arabic. These people are able to control their mind better and work according to the grammatical as well as syntax requirements of the languages – English and Arabic. This better understanding of languages leads to better awareness and increased power to control structures in an individual. Such people can better understand and control uncertainty and arbitrary aspects of objects (Hakuta, 1985). The people of UAE who observe the immersion and study of both languages – English and Arabic – from an early stage, are better able to think and act according to instructions in both languages and have a higher degree of cognitive development than their counterparts who have studied only in native language i.e. Arabic. Such individuals have a better understanding of concepts as a part of their personality and are able to better map the words and labels towards the concepts of life (Bialystok, 1987). These individuals also have a better functioning and understanding of executive functions and skills such a problem solving capabilities, mentally flex and control the individual attention, enhances inhibitory control and effectively switching between the tasks. The individuals who can also control their language power while dealing in English, besides the native language, Arabic have better cognitive and executive functions understanding. Not only they have an understanding of executive functions, but also prevent the decline of cognitive functions when the old age arrives. Bilingual factors also influence the perception based psychological factors. This includes the creative power and psychological flex to assume situations. The individuals who have an ability to perceive and understand both English and Arabic languages, have a better conceptualization and imaginary power leading to a psychology pertaining to better understanding of life situations. They are able to better manipulate the life and work situations to work in accordance with expectations and favorable situations. This advantage is of extreme importance in comparison to their colleagues who have a monolingual approach towards work and life situations (Emmorey, 2008). Also it has been noticed that bilingual individuals have a better understanding of mathematical concepts that even immerse into real life challenges and calculations – thus, leading to beneficial and profitable situations and decision making power. They have a better understanding of mathematical concepts, say, for example, logically placing the objectives and issues in accordance with profit making or loss based studies. Such perception based advantage also percolate into non mathematical situations, for example, understanding a problem based upon depiction through pictures. Thus, it can be established that individuals have a better understanding of life and work concepts as well as cognitive, executive and perception based problem solving psychological factors if they are bilinguals, over their monolingual counterparts (MacSwan, 2008). Challenges towards adopting bilingual learning in UAE and Recommendations The poor quality of education pertaining to Arabic language learning is the major challenge in UAE. Both in private and public schools, the language which is the native of UAE, does not observe adequate teaching skills or learning resources, as there must be. This is in no match to the global English language learning resources. The teachers fail to match the global standards of learning. It is highly recommended that the educational authorities realize the benefits of bilingual teaching and develop resources for Emiratis for adopting both English and Arabic language that matches the global aspects of learning. Specific focus must be laid on bringing Arabic language at par of English standard. Also, Arabic and English languages must be immersed with each other in learning at a very early level for appropriate development of cognitive and executive functions of individuals. It is thus recommended that the English and Arabic languages must be immersed at a very early level. Conclusion It is very important to introduce and continue bilingual approach for the corporate, government and educational institutions of UAE. English language must be introduced and Arabic language must be preserved. It is important to consider that bilingual approach can be challenging for the psychology of individuals due to the differences in language basics and the ambiguity that is associated with adopting these languages at all levels such as schooling, corporate etcNeedless to mention, that before the emphasis can be laid on learning of English language and finding places for this foreign language in the lives and identity of UAE people, prominence has to be given to Arabic language learning from a very early stage. A bilingual language approach for Emiratis means higher degree of cognitive, perception and executive skills development in students as well corporate people. References Appel, R. Muysken, P. (1987). Language contact and bilingualism. London: Edward Arnold. Hakuta K., Diaz R. M. (1985). The relationship between degree of bilingualism and cognitive ability: a critical discussion and some new longitudinal data.. In Nelson K. E. Childrens Language, vol.5. Erlbaum. pp. 320–344. Bialystok E. (1987). Influences of bilingualism on metalinguistic development. Second Language Research 3: 154–166. Emmorey K., Luk G., Pyers J. E., Bialystok E. (2008). The Source of Enhanced Cognitive Control in Bilinguals: Evidence From Bimodal Bilinguals. MacSwan, J. (February, 2000). The threshold hypothesis, semilingualism, and other contributions to a deficit view of linguistic minorities. Hispanic Journal of Behavioral Science, 22(1), 3-45. Newspaper Resource: http://www.thenational.ae/opinion/editorial/solid-bilingual-system-would-bolster-arabic-in-the-uae

rebeldol Rebellion of Nora and Mrs. Linde in Ibsens A Dolls House :: A Dolls House Essays

Rebellion of Nora and Mrs. Linde in A Doll's House    An underlying theme in Ibsen's play, A Doll's House is the rebellion of Nora and Mrs. Linde against society. Over the course of the play, Nora and Mrs. Linde both experienced an evolution from passive victims in a life pre-programmed for them by society to active agents in an uncertain and insecure life.    In an effort to save her husband's life, Nora has committed forgery and Krogstad is ready to use this information in order achieve his goals: ''(...) if I produce this document in court, you'll be condemned'' (Ibsen 791). This element gives us a hint of women condition in a deeply- rooted man thought society. In addition, Dr. Rank, who had a lethal disease, confesses his love for her: ''You know now that I'm at your service, body and soul'' (Ibsen 802). All these events make the circle tighten and spin faster around Nora, who can hardly resist to this pressure and seeks the relief in wildly dancing the 'tarantella', a dance which she transforms into a ' life and death' one.    This dance can also be viewed as an one of the key element that permits us to say that she's passing from a state of passive victim to an early state of active agent : '' Nora dances more and more wildly. Helmer stands by the stove giving her repeated directions as she dances ; she does not seem to hear them. ''(Ibsen 808). All the other characters' reactions, words and attitudes form the chain which unbearably surrounds Nora and which she will finally break, liberating herself from the lie she has been living in for many years-she firmly tells Helmer her decision : '' I can't stay here with you any longer (...). I'm leaving here at once''(Ibsen 821).   In addition to this intimate inter-independence between Nora and the other four important characters viewed as a whole), is the complexity of Helmer's wife as a dramatic personage. Compared to the others, Nora is the most ' round' character, one who we see evolving, in contrast with Helmer or Dr. Rank. More precisely, we discover tw o forms of evolution of this character :    1.an 'external' one, produced in the reader's mind, as he discovers the purpose of her always asking money to the husband and having a 'toy attitude' with him ;

Carpool: Automobile and Transportation Options Essay

For many Frederick County residents, commuting 1-2 hours a day to get to and from their DC area jobs is the norm. According to one Washington Post poll, â€Å"Washington-area residents spend nearly twice as long getting to work as people in the rest of the nation. They also get stuck in traffic jams three times more often than commuters in the rest of the country† (Ginsburg). Yet, most commuters in our area still prefer to drive themselves to work. When weighing the option to either drive yourself to work or carpool, it would be smart to consider the benefits and drawbacks of both, as well as to take an inventory of how each option fits your priorities, goals, and preferences. A carpool is made up of two or more people who share a ride. The obvious benefits of carpooling include reduced traffic congestion and improved air quality; while some of the more personal benefits of carpooling are: being able to relax or read while someone else drives, saving on the cost of gas, reducing wear and tear on your vehicle, and obtaining possible discounts on auto insurance (â€Å"Transportation Options†). It is also most likely to be faster, cheaper, cleaner, and less crowded than public transportation (Zimmerman). Recently, the Internet has made it easier to connect with locals that want to share a ride. Disadvantages of carpooling may include: having to ride with strangers (or putting yourself out there and making the effort to meet new people), not having the freedom to run errands on the way home if needed, and having to remember carpool etiquette (Zimmerman). People sharing rides typically live and/or work near each other and have a similar work schedule – which could be difficult to arrange (Yeager). One disadvantage of being a carpool driver is the potential legal action from passengers in the case of an accident. Although most metropolitan area carpool organizations these days offer a â€Å"guaranteed ride home† service of some sort (â€Å"Transportation Options†), you would need to find alternate transportation on a day when your carpool driver is sick or on vacation. Driving one’s own vehicle, the preferred method of getting where you need to go for decades now, has plenty of its own advantages and disadvantages of course. Advantages of driving yourself include: being in control of where you go and at what speed, the ability to have a conversation on speaker phone (hands-free, mind you) without having to worry about annoying or offending other passengers, and the ability to listen to your own music at whichever volume you desire. An article on Associated Content, a news Website for Yahoo, suggests that drivers may also choose their car over ride sharing because of conflicting schedules, unpredictable overtime, long hours, sudden demands and unexpected deadlines (Nyholm). One of the biggest disadvantages of commuting in your own car is the cost. The average cost of owning and operating a vehicle in 2009 was 54 cents per mile, or over $14,000 per year, according to AAA’s 2009 Edition of Driving Costs as listed on the Commuter Connections Website (â€Å"Transportation Options†). Even so, owning and driving a vehicle is somewhat of an American standard and a right of passage. Driving is a responsibility people take on with a sense of pride. Edward McDonagh, a Sociology professor who served as dean of the College of Social and Behavioral Sciences at Ohio State University, was once quoted as saying â€Å"The car has become a secular sanctuary for the individual, his shrine to the self, his mobile Walden Pond† (â€Å"Driving Quotes†). People love their cars so much that they are willing to keep on driving despite the expense, the high volume of traffic, and the adverse effects it may have on the planet. Carpooling is definitely more earth-friendly, while driving is obviously more self-satisfying for a multitude of reasons. It is important to think about where your priorities lie – whether or not you want to make more of an effort to go green, help reduce rush hour congestion, or save a little money and wear and tear on your car; or whether your life dictates that you have the freedom to come and go as you please. When deciding whether or not carpooling is right for you, it makes sense to explore each option, to compare all of the advantages and disadvantages of both driving yourself and carpooling, and to think about which best fits your lifestyle.

English Language Advertisement Essay

Plan: 1. Advertising is one of the most prominent and powerful uses of language. 2. The Features of Advertising. 3. Is advertising language normal language? Does advertising language sometimes break the rules of normal language? 4. References. 1. Advertising is one of the most prominent and powerful uses of language. Advertising is one of the most prominent, powerful, and ubiquitous contemporary uses of language. Its seductive and controversial quality has attracted consistent and intense attention across a range of academic disciplines including linguistics, media studies, politics, semiotics, and sociology. The reasons for this academic interest are far from superficial. The study of advertising brings together many of the key social and political issues of our time: the new capitalism; globalization; overconsumption and the environment; cultural and individual identities; and the communications revolution. It provides insight into the ideologies and values of contemporary societies. Advertising’s creative use of language makes it a particularly rich site for language and discourse analysis. Operating in all media and exploiting the interaction between word, sound, and image, it provides a key location for studies of multimodal communication. Simultaneously poetic and commercial, it raises questions about the nature of creativity and art. Ever since the intensification of advertising in the 1950s, leading scholars have analyzed its use of language. This new four-volume Routledge Major Work brings together for the first time the most seminal and controversial works, allowing users to obtain a wide and inclusive view of this rewarding topic. It will be welcomed by scholars and other researchers in the field as an invaluable ‘mini library’ on the language of advertising. 2. The Features of Advertising Advertising Language is characterized by the following features. In any given advertisement these features may appear or be largely absent, such is the great variety of advertising copy found on promo products such as promotional tote bags and T-shirts. However these features may be said to be typical of advertising in general. Even advertisements which do not use the traditional features to attract inform and persuade may be described as being incontrast to the traditional features. Some modern advertisements appear to be almost dissuading consumers from their product – but this is a technique used as a determined way of not conforming to tradition. See Benetton, Marmite. Hyperbole – exaggeration, often by use of adjectives and adverbs. Frequent use of adjectives and adverbs. A limited range of evaluative adjectives includes new, clean, white, real, fresh, right, natural, big, great, slim, soft, wholesome, improved†¦ Neologisms may have novelty impact, e.g. Beanz, Meanz Heinz, Cookability, Schweppervescence, Tangoed, Wonderfuel†¦ Long noun phrases, frequent use of pre and post modifiers for descriptions. Short sentences for impact on the reader. This impact is especially clear at the beginning of a text, often using bold or large type for the â€Å"Headline† or â€Å"slogan† to capture the attention of the reader. Ambiguity is common. This may make a phrase memorable and re-readable. Ambiguity may be syntactic (the grammatical structure) or semantic (puns for example). Weasel words are often used. These are words which suggest a meaning without actually being specific. One type is the open comparative: â€Å"Brown’s Boots Are Better† (posing the question â€Å"better than what?†); another type is the bogus superlative: â€Å"Brown’s Boots are Best† (posing the question â€Å"rated alongside what?†) Euphemisms :†Clean Round the Bend† for a toilet cleaner avoids comment on â€Å"unpleasant† things. The classic exampe is â€Å"B.O† for â€Å"body odour† (in itself a euphemism for â€Å"smelly person†). Avoidance of negatives (advertising normally emphasises the positive side of a product – though see Marmite, Tango, Benetton, for whom it seems that all publicity is good). Simple and Colloquial language: â€Å"It ain’t half good† to appeal to ordinary people, though it is in fact often complex and deliberately ambiguous. Familiar language: use of second person pronouns to address an audience and suggest a friendly attitude. Present tense is used most commonly, though nostalgia is summoned by the simple past Simple vocabulary is most common, my mate Marmite, with the exception of technical vocabulary to emphasise the scientific aspects of a product (computers medicines and cars but also hair and cleaning products) which often comes as a complex noun phrase, the new four wheel servo-assisted disc brakes. Repetition of the brand name and the slogan, both of which are usually memorable by virtue of alliteration (the best four by four by far); rhyme (the cleanest clean it’s ever been); rhythm (drinka pinta milka day); syntactic parallelism (stay dry, stay happy); association (fresh as a mountain stream). Humour. This can be verbal or visual, but aims to show the product positively. Verbal Puns wonderfuel and graphic positions are common. Glamorisation is probably the most common technique of all. â€Å"Old† houses become charming, characterful, olde, worlde or unique. â€Å"Small† houses become compact, bijou, snug or manageable. Houses on a busy road become convenient for transport. A cafà © with a pavement table becomes a trattoria, moving up market aspires to be a restaurant, too cramped it becomes a bistro. Not enough room to serve it becomes a fast food servery. If the menu is English food it is likely to be traditional, home-baked or home made; if the menu is French the cake will be gateau, the potted meat patà ©, bits of toast in your soup will be croutons. The decor will be probably chic, possibly Provenà §al. Finally, potency. Vance Packard (1960) memorably said: â€Å"The cosmetic manufacturers are not selling lanolin, they are selling hope †¦ we no longer buy oranges, and we buy vitality. We do not just buy an auto, we buy prestige.† 3. Is advertising language normal language? Does advertising language sometimes break the rules of normal language? These questions relate to the place of advertising language in the context of the readers’ general knowledge of language (we will presume that the language is English). In order to answer them, we must have some conception of what is meant by â€Å"normal language†. The English language has evolved to have many different kinds of functionality, each of which correspond to different situations and styles of use. From an analytic point of view, it seems to make most sense to understand â€Å"normal language† to include the variety of styles of English that mature speakers and readers control. This will form the backdrop of everyday language in its many functions, against which we can view advertising language. If one looks around in literature on advertising, or searches on the WWW, it is not uncommon to find claims to the effect that advertising breaks the rules of normal language and language use. However, from the perspective of a professional linguist, few of these claims really seem to be supportable. Now, with the exception of linguists, few people have any reason to pay close attention to the way that language is actually used in its speech community, for a wide range of communicative functions. Like many aspects of human being and human behavior, our unconscious knowledge of language is much greater than our conscious knowledge of it, so the facts about language that are immediately accessible to the average person only cover part of what the language is and how it is used. Collect some text from advertisements that you have found. Can you find any examples of words, phrases or constructions that are truly different from the various varieties that you encounter on a regular basis? These varieties may include informal spoken language between close friends to technical and scientific descriptions (more likely to be written), and everything in between. Doubtless, not all of the text you find will be standard English, but is any of it not English at all? In doing this exercise, it may be that you will learn more about what creative possibilities your language allows, rather than how much advertising goes beyond the boundaries of that language. In a recent short article in the journal Nature, Pullum and Scholz (2001) point out that, at every level, language has a level of creativity that allows it to be ever-expanding, ever-changing. Even the idea that there is a stock of words which constitute the English language cannot be upheld, because it is always possible to invent new words, and new names in particular. Thus, â€Å"Here is my new invention; I call it â€Å"X† † is a strategy in everyday English which advertisers can take advantage of, when the y state â€Å"Introducing the all-new â€Å"Y† â€Å". In an interesting coincidence which illustrates the point very clearly, the Dreamweaver ® program which we have used to construct this website has the command â€Å"Indent† to indent a paragraph, and we used it to format the quote below from McQuarrie and Micks. In the command menu, the command after this one is â€Å"Outdent†, which makes a paragraph wider. Neither of us had seen this word before, yet we understood its meaning, and certainly did not reject it as â€Å"non-English†. This is not to say that any random new word can be generated for the author’s purposes in any context. The â€Å"Outdent† example above is presented in a very clear context, which makes apprehending its usage and meaning quite clear. We generally find that novel words presented in an advertisement have the same supporting context; they may be new, but they are not â€Å"out of the blue†. The work of McQuarrie and Mick (1996) is highly relevant in this context. They place advertising language in the context of the study of rhetoric, and observe: â€Å"A rhetorical figure has traditionally been defined as an artful deviation (Corbett 1990). More formally, a rhetorical figure occurs when an expression deviates from expectation, the expression is not rejected as nonsensical or faulty, the deviation occurs at the level of form rather than content, and the deviation conforms to a template that is invariant across a variety of content and contexts. This definition supplies the standard against which deviation is to be measured (i.e., expectations), sets a limit on the amount and kind of deviation (i.e., short of a mistake), locates the deviation at the level of the formal structure of a text, and imposes a grouping requirement (i.e., there are a limited number of templates, each with distinct characteristics).† The unusual aspects of language that we sometimes find in advertising can be fruitfully considered to be examples of â€Å"artful deviations†. 36.3 VW ad (Rolling Stone, May 23, 2002): Heck, it’s been re-everything-ed. This new verb is coined on the basis of a very robust feature of English, which allows nouns to be used as verbs (see Clark and Clark (1979)). In this case, the new verb is also prefixed and suffixed. Out of the blue, â€Å"to re-everything† would be hard to interpret, but in the context provided by the advertisement, its meaning is clear. In the summer of 2002 the pop group No Doubt had a hit song called â€Å"Hella Good†; some of the lyrics are shown here: Hella Good (G. Stefani/ T. Dumont/ P. Williams/ C. Hugo/ T. Kanal) You got me feeling hella good So let’s just keep on dancing You hold me like you should So I’m gonna keep on dancing (Keep on dancing) â€Å"Hella good† is not advertising language, and it is not standard English, but it is certainly â€Å"pop music English†, and it is the kind of phrase that anyone could produce in conversation. In 48 Cointreau (InStyle, August 2002) we find an example of a blend, â€Å"Be Cointreauversial†.

Public Health P1. P2 Essays

Public Health P1. P2 Essays Public Health P1. P2 Paper Public Health P1. P2 Paper Public health is the science and art of preventing disease, prolonging life and promoting health through the organized efforts and informed choices of society, organizations, public and private, communities and individuals (1920, C. E. A. Winslow). This therefore infers public health is the preventing and controlling of disease within communities, to prolong life and promote health through organised society. The keys aspects of public health †¦ -Monitoring the overall health status of the population, this involves the recording of any changes of health in the population and alerting people to potential risks, for example the higher levels of smoking within a population. -Identifying the health needs within a population, which involves establishing patterns and trends of health problems within to identify implications service users may be at risk of, for example in relation to smoking, assessing the likely increase in need for cancer support services. -Developing programmes to reduce the risk and screening for diseases earlier on, which refers to the attempts of reducing the levels of illness, by introducing new programmes which inform people that they are at risk of certain conditions and aiding them into trying out new preventative programmes? For example if a doctor identifies someone at risk from cancer due to smoking, they may enrol them on a programme to help stop smoking, or even provide them with medication to stop them smoking. -Controlling of communicable disease. This is the reduction of the impact of infectious disease, through immunisation and other control methods. For example, vaccinations against measles, mumps and rubella, it may also include food hygiene in restaurants and other food suppliers preventing food poisoning. Health promotion to the population. This can be done by events and activities which reduce health implications. For example, for people suffering with obesity, it may involve campaigns to encourage people to be more active and eat a better diet, like the 5 a day campaign. -Planning and evaluating the provision of health and social care, which involves assessing health services and whether or not they are having enough impact on the initial problem, for example in the case of obesity, it may involve the question of, can local services meet the demand of weight management advice, or are the services being successful in helping people to reduce their weight and endure that change. P2 Public health has grown and improved since its creation in the 19th century. It was created from the Poor Law system and the Victorian sanitary reform movement. The Poor Law was in place, to ensure people of the lower working class(poor people) were being housed properly, whether it were in workhouses or their own homes, it also ensured they were appropriately clothed and fed a sufficient amount of food. In a lot of workhouses, children were also schooled a little, and in return for this treatment, the working class would be obliged to work for several hours a day. During industrialisation and the fast growth in cities, standards began to fall, which led to many concerns involving poor housing, dirty water supplies and air pollution ‘bad air’ and the immense impacts this had on the health of the work population all together. Origins of the public health policy in the UK from the 19th Century to present day†¦ The nineteenth century;- The first national Public Health Act 1848 This was created and put into place, due to a man known as Edwin Chadwick. He was an active campaigner on many public health issues, such as the poor working/housing conditions and the sanitary reform. His report in 1842 included a massive amount of evidence supporting the link between environment, poverty and ill health. He recommended that each local authority required an expert medical and civil engineering advice, to administer all sanitary matters. It took six years until the Public Health act was passed and the first Board of health was established. John Snow and the Broad Street pump John Snow was a man whom believed that the water pollution was the main cause of ill health within the population of London in the 19th Century. He linked the common illness cholera to people whom drank from the wells. He observed those getting ill and which areas and pumps they drank from and recorded it on a map, he was then able to establish all those getting ill were in fact drinking from the same pump, and consequently in 1854 John Snow removed the handle of the Broad Street pump and ceased the epidemic of Cholera in Soho, London John Simon and the 1866 Sanitary Act John Simon was professionally a physician, but he became famous for him dramatic reforms of the public health system. He was the first medical officer in the UK’s central government, and he influenced public health by improving public vaccination systems. He also was the founder of the water supply cleaner and made sewers more effective. The twentieth century The Beveridge Report 1942 William Beveridge was a man whom was asked by government to write a report on the best and most effective ways to help those on low incomes. This was after the Second World War when people felt they needed rewarding, which the government responded to by promising to create a more equal society. In Beveridge’s report in December 1942, he proposed that all people of a working age should contribute, which would benefit people who were sick, unemployed, retired, or widowed. The National Health Service (NHS) The NHS was created on the back of the Beveridge report. This allowed free care to those who could not afford it. It provided hospital services, primary care (doctors- family clinics) and community services such as health visitors, midwives, ambulance services and many more. Acheson Report into inequalities in health 1998 He comprised a report that pointed out 39 recommendations and highlighted 3 crucial areas of which would need concentrating on, which are; 1) all policies that are likely to have impact on health should be evaluated in terms of their impact on health inequality. 2) Priority to the health of families with children. 3) Further steps should be taken to reduce the income inequalities and improve the standards of poor households. Our Healthier Nation 1999 This strategy was released by the labour government after their election in 1997, it has very clear links with the Acheson report and attempted to tackle the root causes of ill health such as pollution, unemployment, low wages, crime and poor housing. Choosing Health: Making Healthy Choices Easier 2004 This white paper acknowledged the changing nature in society, and an increased emphasis on health and well-being. The strategy had three key underpinning principles: informal choice, personalization and working together. Its main priorities were: to reduce the number of people who smoke, reduce obesity and improve diet and nutrition, increase exercise, encourage support of sensible drinking and the improvement of overall sexual health.

Antidepressants Are over Prescribed Essay Example

Antidepressants Are over Prescribed Essay Example Antidepressants Are over Prescribed Essay Antidepressants Are over Prescribed Essay Antidepressants are overprescribed Mitrea (2007) defines antidepressants as an agent or a drug that is most commonly used to prevent or treat depression. However, in today’s society it could be said that antidepressants are being over prescribed and are being used to treat a vast range of other conditions, as well as clinical depression. When the first antidepressant was developed, manufacturers were reluctant to put it on the market due to the extremely low number of people suffering from depression. Now, antidepressant drugs have a very dominant place in the drug market, with studies showing that they are now one of the most widely prescribed categories of drugs (Mark 2010). There could be a number of reasons for this increase in antidepressant prescriptions; more people in today’s society could be suffering from depression, or the drugs could indeed be being over prescribed by doctors. This essay will aim to critically discuss whether antidepressants are being over prescribed or perhaps under prescribed, and if the diagnosis for depression needs to be reviewed in order to prescribe antidepressants more appropriately. Various studies have been carried out that aim to show that the proportion of antidepressants being prescribed without a psychiatric diagnosis is growing, concluding that antidepressant drugs are being overprescribed. Research by Mojtabai Olfson (2011) found that the increase over the years has come from prescriptions written by non-psychiatrist providers, for patients who do not have a psychiatric or mental health diagnosis. Antidepressants are not being prescribed solely for depression; they are also used to treat chronic pain, anxiety, panic disorder, obsessive compulsive disorder and even eating disorders (Parker 2005). The symptoms for depression are a depressed mood, taking less pleasure in life, lack of energy, changes in appetite, restless habits, feeling worthless and guilty, and suicidal thoughts (American Psychiatric Association [DSM-IV-TR], 2000), but even with these parameters, it can still be difficult to distinguish severe depression from natural periods of feeling â€Å"down. Mojtabai Olfson (2011) reviewed a national sample of office based physician visits over a one week period. They compared visits that involved the prescription of antidepressants with no psychiatric diagnosis with visits that involved the prescription of antidepressants with a psychiatric diagnosis. The findings showed that in the general medicine practice, the use of antidepressants was more dominant among people wi th mental health conditions that were considered less severe and that were poorly defined (John Hopkins University Blomberg School of Public Health 2011). To the extent that antidepressants are being prescribed for uses not supported by clinical evidence, it may be beneficial to improve provider’s prescribing practices, review drug formularies, or pursue interventions that will increase and encourage communication between primary carers and mental health specialists. The rising number of antidepressant prescriptions raises questions not only about over prescription but also about misdiagnoses. It could be fair to say that doctors are too quick to hand out prescriptions for any emotional problem. The rise in prescriptions could be down to patients being diagnosed with depression when they are in fact suffering from different health issues. Researchers have been investigating whether people who have been told they are suffering from depression actually have undiagnosed hypothyroidism (Garber 2006). Hypothyroidism is a disease in which the thyroid gland fails to produce enough thyroid hormone (Andrews 2010). The symptoms of this disease can mimic the symptoms of depression, and it could be possible that the growth in antidepressant prescribing is going to the community of undiagnosed thyroid patients. It is fair to ask why doctors tend to hand out a prescription for an antidepressant rather than run thyroid tests. The answer to this is most likely to do with time and money. It is much quicker for doctors to write a prescription for an antidepressant drug than to question patients about their health history (Shomon 2011). Macdonald et al. (2009) suggest that the current levels of antidepressant prescribing needs to be assessed. In this study, which gave an insight into General Practitioners (GPs) perspectives on the rise of antidepressant prescriptions, it was evident that many GPs believed that unhappiness, exacerbated by social deprivation and the breakdown of traditional social structures, was being ‘medicalised’ inappropriately (Macdonald et al. 2009). However, participation in this study was voluntary so it is very likely that GPs who were interested in mental health and comfortable with their own prescribing practice would be more likely to take part, thus raising the question; are antidepressants really overprescribed? Despite the increasing number of studies on the over prescription of antidepressants some support this rise in antidepressant use, arguing that it is better to diagnose depression too often and too little (Barber 2008). Research has also been conducted not on over prescription, but in fact under prescription of antidepressants. These researchers are challenging the wide-spread assumption that doctors are handing out antidepressants too often, and suggest that they are in fact being underused instead of overused. In contrast to the study by Macdonald et al. (2009), Cameron et al. (2009) challenged the hypothesis that GPs prescribe antidepressants to patients who are unlikely to require them. The findings suggest that the recent accounts of the overuse of antidepressants are unwarranted. The prescribing of antidepressants to those patients who were not symptomatic was accounted for by relapse prevention, and for the ongoing successful treatment of previously identified depression. Among the patients with probable depression, half did not have their symptomatic status identified and were not offered any treatment for depression, suggesting that GPs may under prescribe, rather than over prescribe antidepressants (Cameron et al. 2009) The increasingly common belief that antidepressants are being over prescribed is mainly down to the fact that the number of antidepressant prescriptions has significantly risen over the last few years. However, when researchers looked more closely at antidepressant prescribing activity, they found an altogether different situation, which showed that only a very small number of patients were being given such drugs without reason (Reid 2009). The main aim of the study was to investigate whether patients who did not meet the criteria laid out in the national guidelines were unnecessarily being prescribed antidepressants, which are also often used to treat pain. The findings showed that only 3 out of a total of 897 patients who took part in the study were being given an antidepressant drug unnecessarily. Many patients who met the criteria in the national guidelines and qualified for treatment with antidepressants were not being given them, which adds to the assumption that GPs are significantly under diagnosing the condition of depression. According to Reid (2011), the assumption that antidepressants are being over-prescribed is being fuelled by the way in which statistics are currently being used to analyze the situation. He says that the numbers are only based on the volume of prescriptions and do not provide any information on differences in the dose or the duration of therapy. Currently, the statistics measure the number of prescriptions being handed out for antidepressant drugs. Critically, they don’t give any indication of how many people are actually taking the drugs. If the doses of antidepressants increased, or the duration of the treatment was extended, there would be an increase of the prescription statistic without any change in the number of people being treated (Reid 2011). The arguments about the over and under prescribing of antidepressants raises an important question; Are antidepressants really effective at treating depression and should they even be prescribed at all? Studies suggest that the popular antidepressant drugs are no more effective that an placebo. Kirsch (1998) investigated this claim by comparing the improvement in patients taking antidepressants with the improvement in those taking placebo pills and found that the difference was minuscule. Patients on a placebo improved about 75% as much as those on actual antidepressants (Begley Kliff 2010). From these findings it is evident that three quarters of the benefit from antidepressants seems to be a placebo effect. It can be argued that these publications that claim that antidepressants don’t work any better than a placebo are a highly misleading interpretation of evidence that shows that antidepressants do work, even in less severely depressed patients, with the long term benefits of the drugs showing an even stronger effect (Melander et al. 008). Geddes et al. (2003) states that the ability of antidepressants to prevent further episodes of depression is one of the strongest findings in the whole of medicine. Placebo does have an impact on mood when used in clinical trials, but the effect is much less than that of antidepressants. Moreover, if the effects of antidepressants are compared with those of no treatment, as is sometimes done for psychotherapy trials, then the effects of drug treatments are as big as those of talking therapies (Nutt Sharpe 2008). Most GPs agree with the claim that antidepressant prescriptions are indeed being overprescribed without a proper diagnosis, and studies suggest that prescribing behaviour needs to change in order to reduce this rising level of prescribing (Macdonald et al. 2009). However, as far as overprescribing, it is not fair to say that it is occurring as a blanket statement. There is evidence to suggest that antidepressants are not prescribed nearly enough and that depression is significantly under diagnosed, meaning that patients who should be treated with antidepressants are not being offered them. There is no definitive answer to whether or not antidepressants are under or over prescribed, but it fair to suggest that the national guidelines for the treatment and diagnosis of depression needs to be reviewed, and doctors need to be educated in distinguishing severe depression from natural periods of sadness and perhaps start providing alternatives to prescribing antidepressants such as counselling to address the main problems of depression rather than masking the symptoms. As far as antidepressants being effective, it is clear that the drugs have been very beneficial to millions of people (Begley Kliff 2008). However, antidepressant drugs are perhaps not necessarily the best choice of treatment. Psychotherapy, for instance, works for moderate, sever, and even very severe depression. It would be beneficial for further research to be conducted to determine if antidepressants are being prescribed for a misdiagnosis of depression or if GPs are missing cases of depression and therefore not prescribing antidepressant drugs enough. References American Psychiatric Association (2000) Diagnostic and statistical manual of mental disorders (Revised 4th edition) Washington DC: Author Andrews, L. W. (2010) Encyclopaedia of Depression (Volume 1) USA: ABC-CLIO, LLC Begley, S. Kliff, S. (2010) The depressing news about antidepressants Newsweek Vol. 155, No. 6, pp 34-41 Barber, C. (2008) Comfortably Numb: How psychiatry is medicating a nation New York: Vintage Books Cameron, I. M. , Lawton, K. , Reid, I. C. (2009) Appropriateness of antidepressant prescribing: An observational study in a primary-care setting. British journal of General Practice 59: 644-649 Garber, J. R. (2006) Clinical Update: Managing the challenges of hypothyroidism Journal of Family Practice Vol. 55, No. 66, pp 51-8 Geddes, J Carney, S, Davies, C Furukawa, T Kupfer, T, Frank, E. Goodwin G (2003) Relapse prevention with antidepressant drug treatment in depressive disorders: a systematic review. The Lancet 361(9358): 653? 661 John Hopkins University Blomberg School of Public Health (2011) Prescriptions for antidepressants increasing among individuals with no psychiatric diagnosis, US study finds. Science Daily Retrieved October 19th 2011 from sciencedaily. com/releases/2011/08/110805135808. htm Macdonald, S. , Morrison, J. , Maxwell, M. , Munoz-Arroyo, R. , Power, A. , Smith, M. , Sutton, M. , Wilson, P. (2009) ‘A coal face option’: GP’s perspectives on the rise in antidepressant prescribing British journal of General Practice Vol. 59, No. 566, pp. e299- e307 (9) Mark, T. L. (2010) For what diagnosis are psychotropic medications being prescribed? : A nationally representative survey of psysicians CNS Drugs 24(4): 319-326 Melander et al (2008) A regulatory apologia ? a review of placebo? controlled studies in regulatory submissions of new? generation antidepressants. European Neuropsychopharmacology 18: 623? 627 Mitrea, L. S. , (2007) Natural Medicone Mosiac, Volume 1. Canada: Natural Medicne Books Mojtabai, R. Olfson, M. (2011) Proportion of antidepressants prescribed without a psychiatric diagnosis is growing Health Affairs, 30(8) Nutt DJ and Sharpe M (2008) Uncritical positive regard? Issues in the safety and efficacy of psychotherapy. Journal of Psychopharmacology 22: 3? 6 Parker, G. (2005) Beyond major depression Psychol Med 35: 467-72 Reid, I. (2009) Antidepressants are under – not over – prescribed British Journal of General Practice Shomon, M. (2011) More antidepressants being prescribed without a psychiatric diagnosis: Are undiagnosed thyroid problems a key cause? Retrieved on October 20th from http://thyroid. about. com/b/2011/08/15/antidepressants-thyroid-depression-shames. htm

Haskell Indian Nations University Admissions Data

Haskell Indian Nations University Admissions Data Haskell Indian Nations University Admissions Overview: Students interested in attending HINU will need to submit an application, along with SAT or ACT scores, an essay, and high school transcripts. With an acceptance rate of 86%, the school is not highly selective, and students with solid grades and test scores are likely to be admitted, provided they meet all requirements. Admissions Data (2016): Percent of Applicants Admitted: 86%Test Scores 25th / 75th PercentileSAT Critical Reading: 400  / 500SAT Math: 400  / 500SAT Writing: - / -What these SAT numbers meanSAT comparison for Kansas collegesACT Composite: 16 / 20ACT English: 14  / 20ACT Math: 16  / 19What these ACT numbers meanACT comparison for Kansas colleges Haskell Indian Nations University Description: Haskell Indian Nations University first opened its doors in 1884 as the United States Indian Industrial Training School, an institution that taught trade skills to elementary school aged American Indian children. Today, this public university offers a range of Associate and Bachelor degree programs to American Indian and Alaska Native people. The school is located in Lawrence, Kansas, and all students hail from federally recognized tribes in the United States. The university offers more two-year associate than four-year baccalaureate programs, but students can earn BA or BS degrees in environmental science, teacher education, American Indian studies, or business administration. HINU has a cooperative program with the nearby  University of Kansas. Academics at HINU are supported by a 16  to 1 student / faculty ratio. The university has a range of student clubs and activities, many focused on Native American cultures. On the athletic front, the Haskell Indians compete in the NAIA M idlands Collegiate Athletic Conference for all sports except football. The university fields five mens and five womens intercollegiate sports. Enrollment (2016): Total Enrollment: 820  (all undergraduates)Gender Breakdown: 46% Male / 54% Female96% Full-time Costs (2016- 17): Tuition and Fees: $480Books: $1,500 (why so much?)Room and Board: $950Other Expenses: $5,620Total Cost: $8,550 Haskell Indian Nations University Financial Aid (2015- 16): Percentage of New Students Receiving Aid: 74%Percentage of New Students Receiving Types of AidGrants: 73%Loans: 0%Average Amount of AidGrants: $4,774Loans: - Academic Programs: Most Popular Majors:  American Indian Studies, Business Administration, Environmental Science Retention and Graduation Rates: First Year Student Retention (full-time students): -6-Year Graduation Rate: 29% Intercollegiate Athletic Programs: Mens Sports:  Basketball, Football, Golf, Track and Field, Cross CountryWomens Sports:  Track and Field, Volleyball, Basketball, Cross Country, Softball Data Source: National Center for Educational Statistics If You Like HINU, You May Also Like These Schools: Dine College: ProfileBacone College: ProfileUniversity of Oklahoma: Profile | GPA-SAT-ACT GraphRogers State University: ProfileUniversity of New Mexico: ProfileKansas State University: Profile | GPA-SAT-ACT GraphOklahoma State University: Profile | GPA-SAT-ACT GraphArizona State University - Tempe: Profile | GPA-SAT-ACT GraphNortheastern State University: ProfileUniversity of Kansas: Profile | GPA-SAT-ACT GraphFort Lewis College: Profile

Film reflection Assignment Example | Topics and Well Written Essays - 250 words

Film reflection - Assignment Example Basically, a mask is usually used to conceal the true identity of a person, especially when the person has the intention of behaving in an unacceptable way. Men are depicted wearing mask of violence, which is a disguise of who they really are. It is the fear of being described as weak that makes men disguise in violence so that they can expose their masculinity to others. Boys never desire to be branded unmanly and so must display their masculinity via violence, which is often perpetuated by media images. Kimmel reveals that â€Å"the fear of being seen as a sissy dominates the cultural definition of manhood† (150). According to the author, a boy might have to engage in physical fight in order to dispel the idea that he is a sissy. Kimmel further argues that â€Å"violence is the single most marker of manhood† (150). As such, the media can be linked with increased violence that has plagued the modern society where men strive to prove their manhood by hiding behind the mask of violence. The film Tough Guise 2 is thus a perfect platform for understanding why many males are

Module review questions Coursework Example | Topics and Well Written Essays - 500 words - 2

Module review questions - Coursework Example I would like to point out that several developments would be made in this sector. Among the most significant trends in the peripheral devices I expect to see in the next ten years is the adoption of a touch screen, wireless mouse and video cards. These are very powerful devices that would enable a computer to produce a more efficient, faster, accurate and high quality work. Basically, a computer system can be classified into supercomputers, mainframe computers and personal computers. The changes in the modern technology have greatly transformed the use of the desktops, laptops, Netbooks, Tablet PCs and Smart Phones. These are the different types of computer systems that are popularly used in the society today. For instance, whereas the desktops are shifting to the use of TFT Monitors, the laptops, Netbooks and the Tablets are becoming more portable and lighter than they used to be before (Ceruzzi, 2000). Besides, the Smart Phones are now able to access the internet and be used in browsing, sending and receiving mails. Application software refers to a set of programs which are exclusively designed to perform a specific application. Even if there is lots of application software, there are certain packages that should be known and thoroughly comprehended by the business and end users. These include, but not limited to accounting software, graphic software and enterprise software. They deal with documentation. So, everyone should know how to effectively operate them. Today, there are so much changes occurring in the software development. A lot of improvements have been made to increase the functionality and effectiveness of the Information Worker Software, Educational Software and Entertainment Software. In future, I would like to see the sophistication of Product Engineering Software and Enterprise Infrastructure Software. This would make them more efficient in their output. The operating system is necessary because it manages both the software

Medecine Essay Example | Topics and Well Written Essays - 1250 words

Medecine - Essay Example Every disease has a cause, although the causes of some remain to be discovered. Every disease also displays a cycle of onset, or beginning, course, or time span of affliction, and end, when it disappears or it partially disables or kills its victim. An epidemic disease is one that strikes much person in a community. When it strikes the same region year after year it is an endemic disease. An acute disease has a quick onset and runs a short course, an acute heart attack, for example, often hits without warning and can be quickly fatal. A chronic disease has a slow onset and runs a sometimes years-long course. The gradual onset and long course of rheumatic fever makes it a chronic ailment. Moderate exercise is necessary to health, but athletes who do vigorous exercises have not been noted for longevity. Fresh air is stimulating, but, where actual breathing is concerned, it's no better than the air in most rooms. General quality of air affected by pollution is indeed a concern. A balanced diet containing correct amounts of the basic food substances is essential, but there is no evidence that when or at what intervals one eats makes the slightest differences -unless one is a sufferer of stomach ulcer, in which case the interval between meals should be narrowed down. The concept of having meals at fixed intervals is nothing but a social convention and in a modern life obviously a matter of convenience. Sleep, too, is a necessity. But different people require vastly different amounts of sleep. In a number of studies of men and women who lived to a ripe old age it was found that the commonality they had was balanced diet of healthy food, contented minds, their interest in something which gave them a focus in life and partly their heredity. Health is defined as a state of complete physical, mental and social well- being and not merely the absence of diseases or infirmity. The main rules of health are- (a) Do not abuse your body -i.e., exercise, it, feed it sensibly and in moderation and don't poison it with cigarette smoke (your's or anyone else's), with alcohol or with other drugs (b) Think positively about health-make it a purpose for living (c) Turn your thoughts away from those bodily functions (digestion, circulation, breathing and so on), which can look after themselves. Introspection leads to hypochondriasis, and Social Medicine Medicine has come a long way from the time when disease was considered as punishment from the gods to a time where the society is looked on as the patient (society being responsible for them). Its treatment requires lot of tenderness and care. The field of medicine became more and more truly scientific, and the 20th century saw the-most rapid advances ever known, marked by the discovery of germs by Pasteur, of antiseptics by Lister, of vaccination by Jenner and anaesthetics by well sand Scot Simpson, the use of the microscope by Vuirchoe (German) brought great advance in the understanding of diseases and Ehrlich (German) conceived the brilliant idea of 'magic bullet' -drugs aimed at the real cause of the disease which would attack the germs at the root of the disease without hurting the patient. Edwin Chadwick, one of the greatest names, revolutionised the social control concept by so dealing with the causes of disease (like proving safe drinking water, controlling pests, lice, files , mosquito, etc.) that they were prevented form arising at all. A population riddled with

Impact of Financial Losses for GM Auto Manufacturers Essay

Impact of Financial Losses for GM Auto Manufacturers - Essay Example By mid-century, the automobile was a necessity in every U. S. household, and GM led the way with Ford and Chrysler close behind. The Big Three controlled the industry from Detroit, Michigan. According to Wikipedia, the period from 1960-1985 was perhaps the "greatest in GM's history, as it eventually held slightly over 50% of the U.S. Market" (General Motors, 2006, 2.3). At the time, it was all about status, having the most popular brand. Unfortunately, in the mid 1990s, a downward spiral began, which has yet to be resolved for American car makers. It could have been predicted in 1984 when a joint venture between GM and Toyota gave Toyota an opportunity to establish a base in the United States and avoid newly established tariff on foreign pick-up trucks. Toyota's growth has accelerated ever since, with a $4.1 billion dollar gain in 2005 compared with GM's $10.6 billion dollar loss ( Solman, 2006). In a recent PBS interview, GM CEO Rich Wagoner noted that restructuring is taking place in the company in an effort to "compete in the global auto industry and global economy" (Solman, 2006, par. 12). He claims that the company is launching new products, and accelerating the application of biofuels E85. Wagoner also mentions a "breakthrough" health care deal with United Auto Workers (UAW) and the major restructuring of GMAC. With attrition and plant closings, he is optimistic that the company will be more streamlined and better able to compete globally. What sounds like positive action, however, definitely has its down side, with employees about to be faced with increased co-pay for health care and pharmacy and heavy job losses as plants close down. The company's "failure to foresee drop in demand for gas-guzzling SUVs, slow entry into hybrid market and Toyota's reputation for high quality" puts them behind in the race for market share (Kellar, 2006, par. 2). Micheline Maynard, Detroit bureau chief for The New York Times, claims in her book, The End of Detroit (2003) that by focusing on high-profit light trucks, American automakers, including General Motors, turned its back on people wanting to own cars rather than trucks and opened the door to Toyota, Honda and Hyundai. Consumers retaliated by turning their backs on trucks and purchasing foreign-brand cars. General Motors obviously does not look beyond present trends to what the future might bring. Krolicki's Reuters article (2006) is only one of several news stories (Wall Street Journal, Bloomberg, CNW) reporting the bankruptcy of Delphi, one of GM's most important suppliers, which, along with GMAC filing errors, brought about even more losses in 2005 than had been previously noted. In keeping with General Motors' short-term goals to increase market share, Associated Press writer Dee-Ann Durbin recently announced the company's gas-price

1-7 Topics Essay Example | Topics and Well Written Essays - 1000 words

1-7 Topics - Essay Example Transaction demand for money. This is a situation where people hold money to purchase goods and services. This is the most common form of money demand as each and every individual in the world demand money to pay for services and goods for consumption. Demand for money exhibits a negative relationship with the nominal interest rates. As the interest rates increases decrease, the demand for money increases. When the nominal interest rate decreases, the result is less attractive bonds (Langdana, 34). If a person gets a lower interest rate on the investment, he is more likely to trade those investments in for hard cash. Rising real incomes and increasing numbers of people employed will increase the demand for money at each interest rate. The transaction demand for money is positively related to inflation and income. An increase in a person’s income rises or as the prices increases, he will hold more money that will enable him carry out his daily transactions. Monetary policy- in controlling the inflation in the economy, I would recommend that the central bank lowers the lending rates, normally to a target of around 2-3%. Monetarists emphasized on keeping the growth rate of money steadily and using monetary policy inflation. They opted for slowing the rise in the money stock, and increasing interest rates. The next recommendation is to adjust the real wage. Increase in inflation makes get pay rise to offset inflation. However their real wage remain constant and hence the purchasing power is not lost as long as the nominal wage rise keep up and wages does not fall. Monetary policy is the process by which the Central Bank of a country controls money supply that targets the interest rates for the purpose of enhancing economic stability and growth. Tools of monetary policy include: Reserve requirements- this is the case where the monetary authority applies regulatory control over banks.

Sales promotion portfolio Research Paper Example | Topics and Well Written Essays - 2500 words

Sales promotion portfolio - Research Paper Example Currently there are around 700 restaurants of Pizza Hut in UK with more than 154 stores of Pizza Hut owned by the franchisees (PizzaHut, 2011). The sales promotion helps the organization to change the perception of the customers towards their buying decision by offering them different incentives, which they are able to get eventually. This is the reason why Pizza Hut uses different sales promotion techniques because the company understands the significance of sampling and making a product trial during the marketing campaigns. The sales promotion strategies help Pizza Hut to increase its market share because these promotions entice the customers to switch their brand loyalty towards Pizza Hut. Another advantage that Pizza Hut gets with these promotional tools is the immediate result, which other IMC tools are not able to produce for the company (Pride et al., 2006). Sales Promotion Sales promotion can be defined as the activities which are planned by the organizations in order to impr ove the quality of the products or services and build a positive attitude of the customers towards their products or services (Bose, 2004). ... Since sales promotion influence the behavior of the customers, therefore Pizza Hut can analyze this theory in order to understand and change the behavior of the customers towards the deals and offers it is offering to the customers (Bose, 2004). Tools of Sales Promotion In order to understand the dynamics of sales promotional tools, it is important for the organizations to understand that these tools are different from other marketing and promotional methods, because these tools provide precise advantages for encouraging the customers to buy the product or services (Sagar, 1998). As compared to the sales promotions tools, other promotional techniques are used to attract the customers with help of an event or a program and they are not always designed for the direct purchase. Some of the most commonly used sales promotion tools are: Discounts and Coupons Free Samples Direct Mail Rebates Demonstrations Exhibits Point of Purchase Display Money Back Offers Mystery Rewards Branded Magnets and Pen Contests Gifts (Sagar, 1998) Promotional Strategies Used by Pizza Hut UK Pizza Hut uses different promotional tools for the increase share in the market, increase frequent buying, increase volume of sales and convince the customers for buying the product. The promotional mix of Pizza Hut consists of â€Å"Personal Selling, Advertising and Sales Promotion†. Since Pizza Hut uses Pull Strategy to fulfill its global objective, therefore many promotional tools are needed to implement this strategy successfully. The ‘Healthy Eating’ campaign is used to increase the awareness level of the customers, change their attitude towards pizza, motivate them to get involved in the product, and reduce risk for the product.

1-7 Topics Essay Example | Topics and Well Written Essays - 1000 words

1-7 Topics - Essay Example Transaction demand for money. This is a situation where people hold money to purchase goods and services. This is the most common form of money demand as each and every individual in the world demand money to pay for services and goods for consumption. Demand for money exhibits a negative relationship with the nominal interest rates. As the interest rates increases decrease, the demand for money increases. When the nominal interest rate decreases, the result is less attractive bonds (Langdana, 34). If a person gets a lower interest rate on the investment, he is more likely to trade those investments in for hard cash. Rising real incomes and increasing numbers of people employed will increase the demand for money at each interest rate. The transaction demand for money is positively related to inflation and income. An increase in a person’s income rises or as the prices increases, he will hold more money that will enable him carry out his daily transactions. Monetary policy- in controlling the inflation in the economy, I would recommend that the central bank lowers the lending rates, normally to a target of around 2-3%. Monetarists emphasized on keeping the growth rate of money steadily and using monetary policy inflation. They opted for slowing the rise in the money stock, and increasing interest rates. The next recommendation is to adjust the real wage. Increase in inflation makes get pay rise to offset inflation. However their real wage remain constant and hence the purchasing power is not lost as long as the nominal wage rise keep up and wages does not fall. Monetary policy is the process by which the Central Bank of a country controls money supply that targets the interest rates for the purpose of enhancing economic stability and growth. Tools of monetary policy include: Reserve requirements- this is the case where the monetary authority applies regulatory control over banks.

A tale of two schools Essay Example | Topics and Well Written Essays - 750 words

A tale of two schools - Essay Example The two new studies put test scores in context by studying the children's backgrounds and taking into account factors like race, ethnicity, income and parents' educational backgrounds to make the comparisons more meaningful. The extended study of charter schools has not been released. The report cautions, for example, against concluding that children do better because of the type of school as opposed to unknown factors. It also warns of great variations of performance among private schools, making a blanket comparison of public and private schools "of modest utility." And the scores on which its findings are based reflect only a snapshot of student performance at a point in time and say nothing about individual student progress in different settings. Students in private schools typically score higher than those in public schools, a finding confirmed in the study. The report then dug deeper to compare students of like racial, economic and social backgrounds. When it did that, the private school advantage disappeared in all areas except eighth-grade reading. In every specific comparison between a new small school and a large comprehensive school, the small school took in higher percentages of students meeting standards and ready to do high school work, and lower percentages of students at risk for dropping out. Much larger percentages of the incoming n... When it did that, the private school advantage disappeared in all areas except eighth-grade reading. And in math, 4th graders attending public school were nearly half a year ahead of comparable students in private school, according to the report. The report separated private schools by type and found that among private school students, those in Lutheran schools performed best, while those in conservative Christian schools did worst. In every specific comparison between a new small school and a large comprehensive school, the small school took in higher percentages of students meeting standards and ready to do high school work, and lower percentages of students at risk for dropping out. Much larger percentages of the incoming ninth and tenth grade of the new small schools had met or surpassed standards on the 8th grade New York State English Language Arts [ELA] and Math exams than the incoming class in the large comprehensive schools. Most strikingly, in one instance the small Ryer Avenue Elementary School had five times as many students meeting ELA standards and more than three times as many students meeting Math standards as the large Abraham Joshua Heschel School. The small schools had a higher percentage of the students with the demographic profile that generally predicts a successful completion of high school. The entering classes of the small schools had better 8th grade attendance records than the classes at the large schools. Many fewer of their incoming students were overage for their grade - a sign that they had either been left back or had their education disrupted. The problem here is NOT Ryer Avenue Elementary School or the other small schools. Every school, large and small, should receive the funding and supports that Bronx Aerospace receives.

Ihrm In The Multinational Context Today Commerce Essay

Ihrm In The Multinational Context Today Commerce Essay The back bone of an organization is its human resource management thus within an organization HRM activities include human resource planning, staffing, performance management, Training and development, compensation and benefits, Industrial relations. Having these things in hand HRM then walks in to International with IHRM. The class discussion was lead under the main topics of Defining key IHRM terms (HRM, IHRM, HCN, PCN, TCN, Expatriates and impetrates) which gave me a broader understanding on the basis of what IHRM really meant. The lecture further explained on review expatriate management evolution which gave us the understanding of the review trends in the international management. Then the discussion moved in to understanding the difference between domestic and international HRM, the functions and the differences these two has was then clearly brought out with examples. Then the discussion linked in to discovering the increase complexity and potential challengers of current IHRM. The importance of the topics guided me to think critically on how it could be implemented to the work place performance. Having being able to use the knowledge what I learnt in class at my work place gave me a real life experience. Learning outcome of the increased travels, advancement of global technology telecommunication, the rapid development of new technologies, the impacts of free trade, the effectiveness of new education system further helped me to advance my knowledge in IHRM context. Learning of global village lead me in further search on new market performance when a company is thinking global and it helped me to significantly comprehend when I need to converge with global lifestyle and values during my performance at my work place. Most importantly at the use of E- Commerce to lower the cost being business globally helped me when I had to communicate with the upstream customers in negotiation on purchasing products. When working in a multinational company IHRM can be implemented in many ways thus it would implemented to my work by assisting me when I need a broader perspectives on curtain things. When handling the boarder external influences this would be very important. I will also be exposing to risks in the field and this knowledge would enhance me with what I have to do when an IHRM issue comes up. In analysis the learning outcome of the session brought out a vast knowledge in IHRM mainly focusing on the IHRM in the multinational context. The inter relationship in approaching to the field with the idea of domestic and international IHRM brought out a very argumentative yet very interesting points and examples to prove the importance of it as a whole. 3.0 Cultural differences Sri Lanka is a country which is originated from a collectivist culture however the counties culture has now evolved more in to individualistic subcultures which had become more powerful in certain cities i.e. Colombo compared to Anuradhapura. The cultural dimensions in a country has a greater impact when discussing, the focusing on the individualism vs. collectivism, power distance, short term vs. long term orientation, uncertainty avoidance, masculinity and femminity. (Hofsted) The video which was showed to us in class on Saudi women and their ability to educate themselves cleared us on that they have their own freedom to learn, Islamic word explains it to everyone. The discussion then moved to understanding limited dimensions as a critical analysis and brought out the fact that conquering nature is an approach to certain societies which lead to an interesting argument on how nature can bring out different dimensions. Then the atmosphere of the class turned in to an exciting point where counter agreements came up with general beliefs and how it deprives with trust. I.e. when the society is driven as being bad it is a good opportunity for the lawyers to succeed. The discussion further evolved around how Japaneses people around the world has more respect to the history of them and how people believe that they are more trustworthy. Understanding of different cultural dimensions in IHRM context helped me significantly as I had to communicate and make purchases from different cultured individuals around the world at my work place. Knowing from what country that supplier comes from and what context he belongs to I can adjust the way I think when dealing. I now have an understanding on the cultural differences globally and it helps me to respect each culture as it is a crucial thing in culture. My broader perspective helps me to make a difference in day to day work place performance. In analysis the overall cultural differences which are unique to each country brought up the idea that it is significant when communicating and making agreements globally and how human nature would effect to the overall outcome of the company cultural perspective. 4.0 The organizational context This weeks lecture was based on organizational context and the class discussion went ahead relating to a case study on how Chinese companies work in western counties. Then we discussed on how the global matrix structure coordination and corporation is highly needed in an organization. Then the organizational context as a whole was discussed with regard to the path to the global status. Then the class argued on how does a networked organization bring strength and good will to a company and the answer was with a lot of understanding and negotiation companies can differentiate work, responsibilities and authorize them across the network subsidiaries only then a company could cherish its strengths and good will. Controlled mechanism was then added in to the discussion to see how the formal and informal mechanisms within the organization coordinately function when going global. Global area division structure became the next sub topic conversation in relation to how it is geographically implemented in the organizational context i.e. within these structures political problems occurs turf battle is one of those on which colleagues fight on who get the opportunity first and on the contrarily when a hot issue comes along nobody will be waiting to take it which will cost in loss of accountability. The discussion became very interesting as I could relate some of my work experience to the debate as I know that having a good knowledge of the organizational context I can make decisions which could bring profit to the organization. This would further enhance on my experience when I relate what I have learnt in class without any issue. Having a good understanding on the organizational context it is easy for me to avoid risky situations where I might end up doing something that would ruin the image of the organization and my skill level. In my point of view I believe that understanding on the organizational context is very important to a business personal as they should be trained to face any problems within the organization through such a thing. The structural responses to international growth, Control and coordination mechanisms, including cultural control and effect of responses on human resource management approaches and activities had critically analyzed on how the organizational context should be functioning. 5.0 HRM in the Host Country Context International human resource management has become one of the most important subjects in the degree as it had brought many of us the intelligence of how to deal with human resources when working in a subsidiary. The class discussion took off with describing the Standardisation and localisation of HRM practices,Factors driving these, Retaining, developing and retrenching local staff, The HR implications of language standardisation and Monitoring the HR practices used by intl subcontractors. The hamlets question standardize or not to standardize HRM? Was put across to the students to argue by bringing up their own justifications. As Mr. Chandana would always recommend the students to do so. He expects us to answer with deep understanding of the broader perspective. The breakdown of IHRM was then elaborated to us with its segments of Host country, parent country and third country nationals. When elaborating the Host country national HSBC (the worlds local bank) can be taken as an example where HSBC practice a standardized culture as a host country company. This is done in order to capture the market within a shorter period of time. Uniliver is another company which would use the localization aspect when it comes to marketing as they bring out the village atmosphere in most of their advertisements. Nestle however stands at standardization in marketing methods. The strategy most of the foreign company s uses to get close to the host country is by getting along with their culture and lifestyles i.e. HSBC. Thus it will lead a very strong business relationship among the country and the company as well as the parent country. In contrary at some point even though they make it visible to the out sides that they are using the customs in with the host county culture, It comes out otherwise when they malpractice cultural values. Then standardization vs. Localization took in to discussion making everyone speak up of their own view. Where everyone understood that companies go through various marketing campaigns to localize their product yet keep the internal culture standardizes i.e. the dress code, believes of standard charted bank is standardized all over the country The best part being a student of Mr. Chandana Kumara is that for every answer or argument we come up with we are presented with some marks. This motivates a lot of students and at the same time it helps the students to understand on the topic much more clearer than when he just teach the subject. When foreign companies start recruiting the local human resource they would first mold the local the way they want this is done so that they can practice the same policys around the world, It will further help them and to us to make the decision making process easier. This is done in order to retain and develop the person as well as the organization. Furthermore we were asked to come up with what extend the localization is imposed and to what extend the standardization is imposed. It is a must for a HRM to support the corporate Operations and HRM should go line in line and to an extend both localization and globalization should go in order to retain the market leadership. Thus its the only way to have a successful approach. Companies move in to villages as a strategic objective i.e. HNB gami pubudu. Branch managers being recruited with different criterias. I.e. Salary, expertise and culture. HR has described on 5 s, quality circle, 6 sigma. (High quality products) Sunlight is another global product where global products being localized has brought out significantly. It was truly a privilege to have being in the class as I have learnt a lot out of it and at the work place I saw certain things that can be implemented and this discussion helped me to understand the process and way . The overall class has knowledge and we believe that Mr. chandana has done a very great job. In the analysis of the days session we can now come to a conclusion that even though a company can stay standardizes it is essential for them to look in to Host-country culture workplace environment in regard to Mode of operation, involved Size and maturity of the firm, Relative importance of the subsidiary. Only then a successful host country context can be seen through a company. 6.0 Sustaining International Business Operations and staffing As a full time working student Thursday nights seem to be long but the moment I step in to the class our lecture pitch a high note. This had always being a wakeup call for me. Thus the discussion took in to place and this time its quite different as Staffing approaches, Reasons for Intl assignment, Types of intl assignments, Role of expatriate, non-expatriates and corporate HR took off and I loved it because I can imagine what is happening at my work place and relate it to the lecture. As Mr. Chandana would say relate my lectures to real life experience The discussion took lead with understanding PCN (Expatriates) to understand the talent available from them impact to the performance of the organisation and how it could be of use to greater control over the others. PCNs could bring alot of company experience and their special talent of mobility has a greater impact in the organisation. On the other hand this could be looked in to as experience provided to corporate executives. I.e. The CEO at Ceylon Tobacco Company is British and he is an expatriate who has given a task from the British American Tobacco company. Working with him at CTC has made me understand the true nature of an expat the way he behaves and the way he relates to the company culture is just the right experience I get. Speaking of HCN (Locals) it is quite a different approach as they would know what is happening in the culture aspect preference aspect and the intimate knowledge of the environment. They would be masters in language skills to make the company perform w ell when working with HCNs and TCNs. Our supply chain director is from Bangladesh and he is the best example I could find for a TCN he has Broad experience as he worked in Pakistan Tobacco Company and now working at Ceylon Tobacco Company with a broader perspective in international outlook, multilingualism. The discussion then moved to factors affecting approaches of staffing which elaborated on Ethnocentric, Polycentric, Geocentric and Regiocentric which focuses on positioning subsidiaries. The reasons for international assignments was then taken in to consideration with regard to Position filling, Management development and Organizational development , when an expatriate is working in an organization to full fill above reasons they would also undergo mental stress as Home and family issues frequent absences , Work arrangements domestic side of position still has to be attended to, Travel logistics waiting in airports, etc., Health concerns poor diet, lack of sleep, etc. and Host culture issues limited cultural training come in to action. The role of expatriates differ vasty when compared to the role of non expatriates who do not relocate to another country, the only reason they would go to another country is for business meetings and periodic visits to foreign operations , so the stress level is less. Therefore we can now understand the importance of expatriates in a sustaining international business operation as his unique effort of playing different roles Agent of direct control, Agent of socialization, Network builder, Boundary spanner, Language node and Transfer of competence and knowledge leads the company to a better passion in the global market situation. According to Charles M. Vance (2006) as with all other management decisions and practices, global staffing should be linked to the overall strategy and the objective of the multinational enterprises. These strategies and objectives are of cause influenced by and set within the context of overall business environment. This weeks lecture was an interesting and a important leasson about recruiting staff for international assignments. working and exposing my self in a forign country as an employee will give me a different experience rather than being a tourist. Working in a alian soil wont be a simple task due to the culture, demographic, social interfierences and the mantality has to compete with their environment. according to Dessler (2003) he has identified five important personalities that would need to be considered when selecting a manager for a foreign assignment they are job knowledge and motivation, relational skills, flexibility, extra cultural openness and finally family situation. If we consider Desslers points almost all the recruits have an idea about the job they also motivated and they also have relational skills but most of them dont have flexibility in the sense they cant adjust to the alien environment. Also most of the recruits go through a cultural shock which almost led them to withdraw for the host country. And finally the family situations, as we all are from the Asian region; we belong to a collectivist cultural dimension we expect and like to live with the family and be a part of it. Especially when it comes to a females perspective unlike the western world most of the Asian women are married and committed to their family and children, in a situation like this most of Asian woman will be reluctant to take the opportunity even its a better offer or else they make an early return. Mr. Chandana also explained the above mentored criterias also can be known as expatriate failure. He also mentioned most of all cultural shock plays important role in expatriate failure. Cultural shock also can turn a good employee to a worst employee. Also he explained how some employees adjust themselves with the culture and overcome the situation. Basically in a phase on cultural adjustment there are four stages, those are entering the culture, facing the cultural shock, accepting or exiting the culture, adjusting to the host culture. By reviewing the class discussion I understood when a company selects its employee on a foreign recruitment it has to spend fair amount of time in selecting the correct candidate also they have to take some counter measures like training the candidate properly and making awareness of the host culture and the job specification. By taking these counter actions the company can increase in its productivity and efficiency. As a conclusions from this discussion I learnt how important is to select a proper candidate for an international assignment. Also as an IHRM student I understand the importance of knowing the alien culture and work environment and adjust to accomplish my goals and to do a better job. 7.0 Training and Development The lecture took off at 6.00pm and everyone is ready for another session of arguments examples and real life experience stories. This weeks lecture was based on Training and developing the individuals who falls under International Human Resource management. We were thus made to understand that within a global market more firms are focusing on human resources as a critical part of their competence and as a source of competitive advantage. In order to do so a firm must focus on the Role of expatriate training, Components of effective pre-departure programs, The effectiveness of pre-departure program, Developing staff though intl assignment and Trends in Training and development. In order to develop the Human resource a company must focus on Expatriate orientation, Cross-cultural training and Development of global managers. The firms originally use expatriates as trainers because they show how system and procedures work and they would monitor the performance of (HCN). We were thus enlightened on that the use of job rotation is a form of management development. The training is done to have a better skilled manager whom is capable of developing with various procedures. Before going in to training programs the trainers undergo training mainly on cultural awareness and language skills furthermore for successful cross cultural Intercultural business skills are highlighted and looked in to with greater concern and also making them understand the cultural variations for those with regional responsibilities. Reflective my learning to my work experience our supply chain director Mr. Khalid is always full of questions. The moment we step in to quotation committee meetings he would unfold his set of questions making all of us very uncomfortable but the learning at class has now made me understand that they are trained to put across such questions in order to showcase their global managerial skills. His experience in other country operations speaks through his questions and it is important for him to ask them and make everyone understand what to be inquired before purchasing a product i.e. the country of origin, The make , the brand , the part number why is it cheaper in India than china etc in regard to a machine . IHRM had made me feel that I am not a fresher to the multinational world as now I understand why certain managers behave that way and why they would question such things and so on. Thus I can happily say that the discussion at class are very effective as it made me understand the real concepts behind training and developing an individual in order to make him a successful global manager . 8.0 Performance management Its Thursday again and I am ready to learn IHRM, listening to all arguments justifications broader perspectives and so on. A class a session a time period full of hot arguments and explanations. This weeks discussion was based on the differences between performance appraisal, performance evaluation and the broader perspective of Performance management. Re entry and career issues were discussed along with this Performance appraisal is used to evaluate the output of the behavior of an individual within a company A format is sketched in order to showcase the way in which appraisal is conducted Difference appraisals could come in with appraising with different languages i.e. English is spoken with different accents/ pronunciations. According to the performance the company will decide whether to keep a specific individual or not. However the performance appraisal has its drawbacks too since it is capable of demotivating individuals. This happens if performance appraisal is used in a wrong country context the employees will suffer due to the fact that they are demotivated with evaluation of their own behavior. However using the correct format one can overcome this situation. The discussion thus moved in to Factors which makes the Performance evaluation critical. I.e. Culture of an organization the Language they use in day to day work environment, the format they follow in the work area and the specific believes the company has from years. Taking Performance appraisal discussion with regard PCN s and HCN s I came to the understanding of that they will be affected when the format changes according to the TCN s further in to consideration how we understand the emotional attitude of them is by understanding who gets appraised and who matters. Then we moved on to discuss on the concepts of whole Vs part. whole is when the company is taking decision as a whole which will give them a long term perspective and Part is when the company is taking subsidiary dictions as a part which will give the company a short term perspective Dowling Welch (2004) However when performance appraisal comes in to action the performance management can be used when evaluating. If this is such you cannot expect a good evaluation. In this factor year on year increase and decrease is not relevant Substitutes are made open to make yourself felt to your clients. You can get company information then it is possible to learn the strengths weaknesses of the competitors as well as the customer behavior even though it wont give a financial contribution. In performance network the contribution of the substitutes are not handling in good grounds when compared to other subsititiues i.e. Airtel being expand to Sri Lanka they are still running at a loss for 5 years. This how ever could be a different strategic approach, in order to research the market For my account this information has helped enormously as a trainee at a multinational company my performance has also being evaluated to see who can do better and who has the capacity in doing a project and what is the limit I could go at a stretch. The discussion in class assists me in a greater perspective as I can understand how the performance appraisal and performance evaluation is done with regard to performance management Therefore Performance management is a combination of individual performance and subsidiary performance and the outcome could motivate or demotivate an individual of an organization and it would also give the current status of a company 9.0 Re-entry and Career Issues This weeks discussion was in relate to re entry and career issues in IHRM and MR. Chandana began to explain that the expatriate process also includes repatriation which is the activity of bringing the expatriate back to the home country . This process needs careful management as re entering in to a country and to an organization is not as easy as it seems. As global managers it is with great difficulty they struggle to settle down in their assigned country and when returning they will have to face culture shock again for what they have missed while they were away. It is very challenging for them to re enter as they would face the reverse culture shock this will also lead some individuals to exit the company. If an expatriate need to repatriate first he needs to prepare himself by developing plans for the future and gathering information about the new position however if this is done accordingly he would have a less cultural difficulties when adjusting back. We were them made to under stand that physical relocation, Transition and readjustment are some of the crucial aspects a repatriate should look in to. Say the repatriate adjusted to the culture of the home country again but he will again face career issues when he needs to look for a job to settle down. He will thus have a career anxiety which post will he be assigned to do will he get the same job back or will he get a lesser position and will his experience be enough to compete with others repatriates. In reflection the same scenario is being evident at my work place our production manager just returned from his foreign assignment and he is yet again starting to readjust himself with the company culture and etiquettes. According to him what he misses most is coming to work from home and going back to his family every day. The understanding I got through this discussion further enhanced me in with what kind of procedure a repatriate would go through before completely feeling home again. The language the customers which were away for a long time is now right there in front of him and he still cannot practice them as he is taking time to readjust. When analyzing on repatriation it is necessary to understand that in IHRM it is a must to take up such challengers as it brings positive aspects to an individual in both financially and also in career wise. The experience an expatriate gets cannot be compared with the person who had not begin assigned to such operations. However in order to help the repatriates to settle down in the home country they should be given counselling, their family also should go through counselling and it is important for them to have a family repatriate programmes. If such necessary actions are taken in to consideration settling a repatriate will not take such a long time. 10.0 Compensation This week the lecture is all about money, as for all I am also an employee at a multination company I was excited about the lecture today. Thats because the subject is mainly based on how a compensation package is made, what are the elements that must include init and the problem which occurs when selecting a proper compensation package. As we all know while working for a firm a good employee will expect a reasonable compensation from the employer. When preparing the compensation package the HRM manager has to consider many things mainly how it has to be, what are the benefits it must include and whom it will be most suitable for ?, are like some of the main questions to clarify at the first step. When we consider the situation as an international compensation package a HRM manager must understand the environment before preparing. When a company recruits an employee from a foreign country or sending someone to a foreign country, the HRM managers job is to find out some basic elements such as inflation, life style, cost of living, taxations, currency value and mainly the housing and education costs if the employee have any family. Mr. Chandana very clearly explained this point and also spotted us how to overcome this situation by arranging multiple paying schemes, compensating in multiple currencies, multiple taxations schemes and multiple expatriate benefits. When selecting a compensation package it should be always designed wisely, as an example the CEO at C.T.C is an Englishman though hes working for Sri Lankan Tobacco Corporation hes been paid according to their compensation system while all the other employees are paid according to the Sri Lankan system. By this I understood the company has managed to fulfill the employee interests. Also its very important to consider how the compensation package meets certain objectives that will motivate the employee to move to the host county. This can be covered by giving an incentive which will make the employee to consider the opportunity also considering to full filling family and other needs and facilitating them on their re entry. When considering compensation there are two well recognized approaches one is going rate approach the other one is the balance sheet approach. As we all know, these methods hold its own advantages and disadvantages. In order to simplify the methods the company can also follow an international compensation method which will include the base compensation, this consists of salary, benefits and other need depending on the job requirement. This can be added with more benefits or can be deducted according to the companies prospective with the addition of incentive components and equalities adjustments. By adding up these two components its always easy to satisfy an employee. As the final conclusion of this chapter I learnt how a HRM manager prepares the compensation packages for their recruits. I also understood when a employee is selected for a operation like this, the responsibility is high, risky and important, because not all the employees gets a chance like that. Also I understood satisfying both the employee and the employer can be tough job for the HRM manager. 11.0 Business Etiquette Social Custom It is the final day of interesting IHRM lectures and the interesting arguments, IHRM related stories will come to an end. However to make the last class interesting the lesson played a huge role Business etiquette and social customs was explained in class with interesting examples of food fashion and lifestyle one would face in different cultures Manners and behavior considered acceptable in social and business situations (Dowling Welch, 2009) this is what business etiquette Social custom means from the authors point of view. However Business etiquettes and social customers can be further elaborated under believes values and the way people think in certain cultures. This lesson became more interesting as Mr. Chandana showed us a video of how culture can affect different personal globally. Having a basic idea of culture from a previous semester as I learnt cultural framework through a counties point of view. The discussion at this lecture made me clear out doubts and clearly understands on some of the concepts. The learning on netiquettes the electronic communication techniques further added on to the intriguing aspect of the discussion. The verbal expression and non verbal expression made me understand that when dealing with suppliers at work premises I should follow the same instructions in order to retain and attract more suppliers. The discussion also helped me to understand the high context and low context cultural aspect when dealing with expatriates in my working place. In analysis I believe that if a business ind